Naturals and Organics in Cosmetics: Trends and Technology by Anthony J. O'Lenick Jr.
- 495 Pages
- Published 2010
Over the years there have been many changes in our industry, but none more far-reaching and profound than the "greening" of cosmetics. The concept has been embraced by consumers and marketing professionals throughout our industry, despite the fact that an exact definition is elusive.
Bringing together selected articles from Cosmetics & Toiletries magazine, Naturals and Organics in Cosmetics: Trends and Technology is your convenient, one-stop guide to green formulating. Arm yourself with the information you need to keep up with consumer demand of natural and organic products.
This new edition includes 35 new chapters not found in the previous edition, two of which are brand new chapters never before seen in print. Also included is a brand new chapter by Anthony J. O'Lenick, Jr. on Green Star ratings and a chapter on the current status of the industry by David C. Steinberg.
TABLE OF CONTENTS :