Cosmetics Made Absolutely Simple By Hiroshi Fukui, PhD, Fujihiro Kanda, PhD, Miki Minamino, PhD, MBA

68 Basic, Easy-to-read Chapters on Cosmetics, Hair, and Skin with Full Page Illustrations!

Unlike the heavy, in-depth academically oriented science found in most formulation, chemistry or skin care books currently on the market, Cosmetics Made Absolutely Simple is visually stimulating with its many illustrations, a lighter read, yet a comprehensive guide on skin, cosmetics, and hair with a less-is-more mentality. Less-is-more science. Now that’s a find. Now that’s a keeper!

Written by Dr. Hiroshi Fukui, a scientist and leader in the cosmetic industry, Cosmetics Made Absolutely Simple has been translated from its original Japanese into English. This book is a quick-paced, well-illustrated, basic science book covering a multitude of areas having to do with skin, hair, and cosmetics. With just the right amount of science and terms on skin physiology, the skin barrier, hair physiology, formulating, functionality of cosmetics and more, this book educates both the consumer and professional alike. Six sections covers: what cosmetics are; protecting the skin and body from the environment; different types of cosmetics and the science behind them; cosmetic stability and safety, and the future of cosmetics. Chapters include information and definitions of surfactants, polymers, emulsions, dispersion systems, photo aging / natural aging, different types of wrinkles, hair growth cycle, nail growth, fragrance, color, and a bevy of related cosmetic science for a total of 68, one-page chapters, each with full page illustrations, diagrams and/or tables!

Cosmetics Made Absolutely Simple is recommended for the consumer who wants to know more about what’s in their make-up and learn just enough science to understand the function and structure of skin and hair. This book is also recommended for professionals in the skin care industry such as estheticians and cosmetologists; for instructor and students interested in cosmetic science; for those contemplating a career in the beauty industry or those who formulate, manufacture, market, sell or package personal care products. Cosmetics Made Absolutely Simple is an ideal textbook and an excellent starter book before delving into other

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